Bo Yun Park

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I am a Postdoctoral Scholar in the Social Science Data Lab (D-Lab) at the University of California, Berkeley. 

My research lies at the intersection of political, cultural, and transnational sociology. I am particularly interested in dynamics of social inclusion and exclusion, social change, technology, and digital politics in democracies under stress. My dissertation, “Is S(H)e Presidential? The Changing Scripts of Political Leadership, 1995-2020,” investigated how political strategists in France and the United States craft narratives of political leadership for presidential candidates in the digital age.​ I also conducted research on youth activism, racialized political consumerism, and resonance of news media frames. I have drawn on a wide array of methods, including interviews, observations, cognitive maps, and computational text analyses to study these various facets of political participation.

I received my Ph.D. in Sociology at Harvard University, where I was affiliated with the Institute for Quantitative Social Science, the Weatherhead Center for International Affairs, and the Minda de Gunzburg Center for European Studies. I earned a B.A. (Barnard College) and M.A. (Sciences Po Paris) in Political Science via the Columbia University - Sciences Po Five-Year B.A./M.A. Program. I also hold an A.M. in Sociology from Harvard. 

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