Bo Yun Park
I am an Assistant Professor of Sociology and Leadership Studies at the University of Richmond. My research lies at the intersection of political, cultural, and transnational sociology. I am particularly interested in digital politics, technology, and social change in democracies under stress.
My recent work investigates how political strategists in France and the United States craft narratives of political leadership for presidential candidates in the digital age. I have also conducted research on youth activism, racialized political consumerism, and resonance of news media frames. I have drawn on a wide array of methods, including interviews, observations, cognitive maps, and computational text analyses to study these various facets of political life.
Prior to joining the University of Richmond, I was a postdoctoral scholar in the Social Science Data Lab (D-Lab) at the University of California, Berkeley. I received my Ph.D. in Sociology at Harvard University, where I was affiliated with the Institute for Quantitative Social Science, the Weatherhead Center for International Affairs, and the Minda de Gunzburg Center for European Studies. I earned a B.A. (Barnard College) and M.A. (Sciences Po) in Political Science via the Columbia University - Sciences Po Five-Year B.A./M.A. Program. I also hold an A.M. in Sociology from Harvard.